An analysis of hong kongs positioning strategy

Market Challenges Increasing competition from the mainland: Even as integration has given Hong Kong greater market access and growth opportunities, higher costs in Hong Kong have led to a hollowing out of its manufacturing sector.

Trade to GDP Ratio: percent Since then, BrandHK has been the global communications platform that provides maximum synergy for a number of stakeholders who have an interest in promoting Hong Kong to different international audiences.

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Ina thorough review of BrandHK was undertaken. Innovation and creativity also became more important for Hong Kong to maintain its competitiveness as a world city in Asia. The Kai Tak Airport Redevelopment has been an ongoing project; however, due to the magnitude of the project there will also be new tenders.

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Population: 7. New projects include the Hong Kong International Airport Expansion Plan and tourism infrastructure and city improvement plans. Among those U. GDP Growth: 3. Make your brand and its values clear to everyone who comes across it. Hong Kong is a free port that does not levy any customs tariff and has limited excise duties. Companies that go directly to China without sufficient due diligence, however, may face higher costs and longer delays than if they had first engaged a Hong Kong-based intermediary. Hong Kong needs to promote its unique position as one of the most cosmopolitan and vibrant cities in Asia to a wide range of international audiences. Where it is stronger than your competitors and where it can be improved. Trade to GDP Ratio: percent The most recognisable attributes were: innovative, cosmopolitan, enterprising, leader and connected. Key characteristics: World-class infrastructure; free flow of information; no restrictions on inward or outward investment; no foreign exchange controls; no nationality restrictions on corporate or sectoral ownership; simple, low-tax regime; and world financial hub. Decisions are made quickly.

Hong Kong needs to promote its unique position as one of the most cosmopolitan and vibrant cities in Asia to a wide range of international audiences.

Evolution Hong Kong is a dynamic, modern city — multi-dimensional and always changing. Developing your Unique Branding Points. Like the city it represents, BrandHK must also evolve with the times.

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Research at that time showed that the top five core values associated with Hong Kong were: progressive, free, stable, opportunity and high quality.

Hong Kong-based private procurement: Hong Kong is home to a large number of procurement agents and purchasing offices. A Positioning Strategy looks at your competition and where you stand as a business, compared to them. Both were well recognised in connection with Hong Kong. Among those U.

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Brand Hong Kong