Brand protection strategies defending against grey

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For more information on how to address grey market seller issues, download this free eBook. However, there are exceptions to this defense, which manufacturers can rely on to establish legal claims. MarkMonitor Brand Protection safeguards marketing investments while keeping brands strong and growing online.

As written about numerous times, most unauthorized sellers will try to rely on the First Sale Doctrine defense.

Warranty, service and other costs rise for legitimate brand owners. However, it has led to an increase in grey market internet sales. Billions in revenues are forfeited. The Revlect software was easy to use and has helped us discover counterfeits on various online marketplaces across the globe. We have written at length, on this blog, about creating a foundation for legal claims, developing a strategy for addressing online sellers, and implementing the enforcement program. Essentially, they want to preserve evidence for future use i. Clustering Follow-Through We use the results of the clustering process by applying the intelligence that was collected to help in both online and offline investigations. The data can also be used for further intelligence and shared with law enforcement. Experienced Legal Team Our dedicated team of certified investigators and enforcement agents are all qualified and experienced legal experts with the knowledge and acumen to take the appropriate measures required for each situation. For example, this might include asking their customer service departments to track people who call about products purchased from third-party sellers. Once legal claims are established, manufacturers want to systematically i. It takes a simple step: Just enter your e-mail address! As written about numerous times, most unauthorized sellers will try to rely on the First Sale Doctrine defense.

Proven technology and an unmatched level of service drive the near-perfect customer satisfaction record MarkMonitor enjoys. Experienced Legal Team Our dedicated team of certified investigators and enforcement agents are all qualified and experienced legal experts with the knowledge and acumen to take the appropriate measures required for each situation.

Brand protection strategies defending against grey

Graduated Enforcement and Specific Tactics Item 5 goes towards enforcement, which we often illustrate through our recommended funnel approach. Limiting the Sale of Product With regard to item 4, manufacturers can typically benefit from limiting the sale of their products over the internet to a small number of resellers.

You can expect your custom report within 48 hours or less. The Revlect software was easy to use and has helped us discover counterfeits on various online marketplaces across the globe. IP Infringements From counterfeits to keyword hijacking to patent protection, we make sure all your IP rights are covered. Continuous Checks and Balances The Project Manager makes sure that your objectives and strategies are reflected and accomplished in our daily tasks. Take down more offenders in less time. These attacks make unauthorized use of trademarks in deceitful paid search ads, URLs, misleading websites, mobile apps, and spam email , in order to divert traffic to competing or even illicit sites. Bridging the online and offline One of the challenges in the online world is that it is easy for fraudsters to hide their identity and make it harder for brand owners to detect who is behind all the brand abuse. Graduated Enforcement and Specific Tactics Item 5 goes towards enforcement, which we often illustrate through our recommended funnel approach. MarkMonitor Brand Protection safeguards marketing investments while keeping brands strong and growing online. In addition to revamping their policies and agreements, manufacturers should collect evidence to support these quality controls and material difference claims. The data and reports provide you with intelligence that can be utilized offline.
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