The beverages include sodas, smoothies, iced tea, juices, milk, water, coffee, and frappes. A review of marketing mix: 4Ps or more? Occasionally, the company uses direct marketing, such as for corporate clientele, local governments, or community events and parties. Mathew claims that the consumer praises the Body Shop for the ethical values it follows.
This has led to great degree of loyalty among consumers towards the brand. Another packaging strategy that is followed by the body shop is that they provide testers for their lotions and perfumes so that customers can smell and compare these lotions and perfumes before taking any buying decision.
In this component of the marketing mix, Burger King relies mainly on the physical presence of its restaurants.
Promotion- The Body Shop has never supported the idea of promoting their products. For example, the brand helps the company attract more customers, thereby also supporting marketing campaigns. In sales promotions, the firm uses discounts and other incentives to attract customers.
Price — The prices of the products of the Body Shop fall in the price range of low to medium depending upon the product. Thus, this element of the marketing mix shows that Microsoft has been reforming its pricing strategies to address changes in the computer hardware and software market, especially amid competition with other technology firms.
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