Virgin group corporate parenting strategy

corporate strategy case study

This British conglomeration is among the most varied and compelling companies on earth, and provides a dizzying array of products and services among its business units.

Also, Virgin Group Company is able to run their business by their self. Recommendations Become Less Diverse Virgin should become less diverse. Philosophies and policies should be such that can strategically change with time and environment. The good expertise and understanding of the competition and everything has created a level of positivity for the company.

Virgin atlantic strategic management

This can ensue in transportations of all selling and promotional activities up to the present for the specific venture severally. Virgin Group is more of a Parental Developer type of corporate. The success of this entire empire is due to its corporate parenting strategy — every business it has is under one brand name, support, management, styles,etc and this helps create a consistent perception on the customer mind set. Most often positive results are resulted when the collective thoughts and ideas are applied in the business directly. These advanced ideas and thoughts are so applied straight into the concern and hence assisting it to be successful. Limited risks through joint ventures. Its not surprising then, that management recruited carefully selected individuals to be innovative people, pioneers in their field, and to have the competitive streak in their personalities. Thus many businesses outside the Virgin Group have shown their interest through joint ventures. The brand name and the branding strategies have always been beneficial for the Virgin Group and it has been the source of value adding for the firm. Many companies who are into Virgin groups have fewer risks as a joint venture and have huge advantage.

This proved to be dangerous byas Virgin seemed to rely entirely on the profits of Virgin Atlantic. How might they be reduced? Irrespective of the fact that Virgin Mobile did not actually operate it own network it had won the best wireless in the UK.

Virgin group case study pdf

What are the key strategic questions that the Virgin Group asks when starting a new business venture? And there are many instances where this has not proven very helpful for the company. By come ining the market that is still in its growing phase and has few rivals Virgin managed to bring forth the merchandise or service for a somewhat lower monetary value than all other rivals within the market so they should, along with their strong Virgin trade name name. Limiting Risk in joint Ventures Any company, corporation or organisation in a joint venture with the Virgin Group has the benefit of limiting its risk in the market place. Virgin as a portfolio manager corporate parent it is adding value by sharing resources and activities, technologies, etc. The Virgin brand name is by far the most important asset to the company. The populace is sensitive and as a corporate parent Virgin can add value to its concerns by puting and developing existent expertness. The ultimate aim is to hold an established planetary name and hence the Virgin Group needs to hold a figure of nucleus concerns with planetary potency, with enlargement this can be achieved. Portfolios helps to solve the problem of unbalanced risks that may arise of that exists in a business. What type of corporate parent is Virgin portfolio manager, synergy manager or parental developer? Sir Richard Branson started with a student magazine and a mail order record company in This industry was the one generating huge profit and when it went in loss the company had to bear loss. Accounting Year End Every effort should be made to bring in line the accounting year end date for all businesses in the Virgin Group to be on the same date. Retrieved May 1, , from www. The Virgin Group Figure 1, The Virgin Group As this diagram shows that the trade name name is the chief strategic relationship and this creates a strong recognition from clients.

All in all most compositors were experiencing losses. Excellent direction patterns has besides been refer to as a major strength of this group, and is at that place for one of the most important constituents of its corporate principle. To establish the virginity of a venture, so to speak in an institutionalised market extensive research was conducted into the static market to derive whether some sort of niche can be achieved and thus satisfied.

The Virgin brand name is by far the most important asset to the company.

Virgin group innovation

They had benefitted in various ways when it come to the parenting style. Easy and not restricted management. The pubic are sensitive and are attuned corporate strategies given time. What type of corporate parent is Virgin portfolio manager, synergy manager or parental developer? Prezi, n. This strategy is prevalent in different businesses having different strategic business units SBU. Limited risks through joint ventures. Discuss the corporate parenting style of Virgin group. No real sense of management hierarchy can be found in the group except for when it comes to marketing and promotion issues, Sir Richard Branson would take a more involved role. This was a major issue as it damaged a portion of the Virgin repute. The management team is very good at identifying the complacency in the market and this has helped them to add some value to their business.

Not only is Virgin one of Britain 's most respected brands, but it is also becoming an international superbrand.

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The Virgin Group Essay