One of the most memorable and early forays into this kind of branded content was led by McDonald's, with its cartoon "The Wacky Adventures of Ronald McDonald.
The good news is that with most consumers preferring email or live chat both cheaper options than phoneit should reduce the number of people on call support to a financially manageable level, while still allowing you to offer grade A support. Once we dissect the data per age groups, we observe a slightly different picture.
And despite significant market and competitive differences across industries, these trends are present from financial services to fast food and from laptops to lodging.
More from Inc. The main advantage to online communities and forums is that you are able to directly engage your customers by answering their questions, having discussions that are relevant to your industry, keeping them updated, and sharing information that they care about or are looking for.
In the modern age of information immersion, however, brands are finding new, better ways to engage with consumers. Age As an Indicator of Consumer Research Preferences For the most part, gender is not a very strong predictor of how consumers are likely to do research, however, when we looked at the responses by age group some interesting differences appeared.